12 Insanely Easy but Powerful Ways to Boost Your Social Media Presence
Tips for Small Businesses and Entrepreneurs
Are you looking for powerful ways to boost your Social, because no one engages with your blog?
Are you not satisfied with your Social Media return?
You wonder what you can do to improve it although you have limited human and financial resources?
The good news is that it is never too late to improve your Social Media presence.
And the other good news is that already simple things can bring this boost.
When I redirected my professional career to Social Media Management, I didn’t want to throw myself at clients right away. Instead, I thought that the best way to start is with something that has little impact in case I fail. With this in mind, I set up a blog dealing with my temporary move to another country.
With a little effort, I’ve set up something that looked alright, given the boundary conditions of a free WordPress theme. Then I started to post some news every once in a while. And of course, I already thought that I’ve created something great.
Being a Social Media Manager now, I know that I’ve made almost all mistakes that a beginner can make.
Today I want to share with you a condensed list of 12 points that are simple to put in place, but an absolute must-have.
I know from my own experience that time and financial resources are the limiting items of a Small Business, Start Up or Entrepreneur. Because of this, I also give you some time-saving, low-cost tips for tools.
Let me add one important thing, before diving into the list.
It is often a misconception, but a blog is not a stand-alone thing. It is not enough to write a nice blog post.
You also need a thorough Social Media strategy to drive traffic to your blog. The below-listed aspects pay credit to this.
12 tips to boost your Social with limited resources
#1 Write Catchy Headline
Headlines are so important, but still often neglected. They are your chance to catch the attention of your audience. Think about all the content that is on the Web every single day. The headline makes the difference between receiving engagement or being overlooked.
Include keywords in your headline and let the reader know what the benefit will be when he reads your post (e.g. ‘How to …‘). Make your audience curious by asking a question. It is also proven that adding a number to a headline [e.g. ’10 best…‘ or ‘5 must-knows‘] increases the chances that readers will pick your post.
A great and free tool that helps you writing an outstanding headline is the Headline Analyzer from CoSchedule.
#2 Use Visual Content
Images and videos are a must nowadays. Posts with great images are far more likely to be clicked than those without. As well as the headlines, the image is a decision-making item that will determine your success. To read stats & facts on the importance of visual content have a look here.
If you cannot afford to spend lots of money for a designer, a great way to improve your visual content is to use free stock images [e.g. Pixabay]. You can give these photos a final, branded, touch with free tools, such as BeFunky.
Remember to resize images for each Social platform [e.g. Canva].
The importance of video content is steadily growing. With Facebook lately launching the Facebook Live service, it is easier than ever before to implement short video messages as part of your Social Media presence.
#3 Be Consistent
Consistency is another key aspect for success. Consistency is twofold and can be class-divided into ‘content’ and ‘design’.
Content means that the reader needs to know what to expect from you. Be consistent with your own posts’ content and content you share from others. Create and share content that supports your marketing goals and is of benefit to your audience. It is also helpful when your audience knows when to expect a new blog post. Define a frequency and try to stick to it as close as possible.
The design factor means that your brand needs to be recognizable, which can only be realized using a consistent layout. It covers everything from a logo up to filters you apply for your images. Define a color palette and a set of fonts and use these for each post you create.
Read this post for more insight information and recommended tools that even fit a small marketing budget.
All of the above will help to increase your brand awareness.
#4 Write Lists Posts
It is proven that lists posts get more attention from readers. But why? List posts look nice and are [usually] more digestive for our readers. They are also scannable. A comprehensive and well written list post can also be convincing.
There are three types of lists posts to choose from: a) the post itself is a list, just consisting of bullet points, b) an extended list, where the topic is quickly introduced and the following sentences are listed as individual points and c) a list embedded in a post.
If used wisely, but not solely, in combination with a great headline, your posts will receive a remarkably increased level of engagement.
#5 Use Keywords And Tags
You need to use keyword and tags. And you need to use them smartly. Use them in your headline, in the headers of your blog post and for your images [title, image description, alt text; when you upload your images to your Content Management System, such as WordPress]. The same holds when you advertise your post via Social Media, use hashtags where appropriate. All of this is of SEO (Search Engine Optimization) relevance. You can find relevant keywords for your target audience by analysis.
There are numerous tools available, such as Google AdWords, Hashtagify or Ritetag to help you with this endeavor.
#6 Share Curated Content And @Mention The Sources
Of course, it is important that you create your own content and write blog posts. An excellent blog is indispensable if you want to be recognized for your expertise and be acknowledged as an expert in your field.
Nonetheless, it is also of importance to share content from others. Be advised to @mention the authors, so that they are aware that you shared their content. It helps you to make them aware of your profile, and it is a matter of courtesy and acknowledgment for their work.
Try to add additional value to the post by adding a comment.
But don’t share content randomly just because you want to share something, select the sources cleverly. Use the 80-20 rule = 80% curated and 20% own (sales) content.
#7 Engage, Engage, Engage
The point above is one side of the story, but if you want to be recognized, you cannot just publish content and wait for someone to pass by your blog. It might happen by coincidence, but it is not the “strategy” you should follow.
Be proactive, go and search for other blogs that are related to your topic. Leave comments if you find interesting posts. Join Facebook or LinkedIn Groups and get involved in the discussions. Be useful for the members.
If you do this on a regular basis, people will remember your name and are more likely to engage with your articles.
#8 Connect With Influencers In Your Niche
Engagement has one more dimension, and this is to identify and interact with influencers in your niche. Influencers have the highest level of credibility within your target community. If you can get the attention of an influencer in your field and if this influencer shares your post [don’t be pushy!], this is the best way to get known to a wide range of highly targeted people.
However, to know the influencers in your field does not help when you do not pay attention to the other points on this list.
#9 Fully Responsive Design
The number of mobile device users is increasing steadily, and many of them enter their Social Media profiles only via smartphone. Many blog themes claim to be mobile responsive, but you need to check them thoroughly on numerous tablets and smartphones [just ask your friends and family]. Furthermore, even if it is mobile responsive, that does not automatically mean that your website or posts are nicely readable. Sometimes you need to adjust, e.g., font sizes, side margins or spacer, to turn your article into an enjoyable read for mobile users.
If you do not have different devices at hand, use the free tool mobiReady to check the mobile performance of your website.
#10 Complete your Social Media profiles
When you have a Social Media account, you need to complete your profile. And the emphasis is on complete. You need good headers, bios, and photos. Better to not be present on a network than being present with a crappy profile. It holds in particular for more business connection related networks, such as LinkedIn.
#11 Start With 2-3 Social Media Networks But Do Those Right
Following the above point, one of the worst things you can do is to try to built a Social Media presence on too many channels at the same time.
When you are just starting, you will soon get lost and overwhelmed when it comes to serving all the different channels in a professional manner.
Find out where your audience is and focus on these platforms first.
#12 Don’t Post The Same On Each Social Platform
To publish the same content without wording/image variations across all platforms is tempting. It saves time, and you have the feeling you served all platforms. You need to understand that your audience is another one on Facebook than on LinkedIn and that content and headlines work differently for these networks.
Furthermore, take into account that each network requires different image sizes.
Some Final Words
Of course, these 12 points are not the single recipe for a successful Social Media presence.
I would like to mention that you should not forget to first perform an analysis on your target audience, which is as important as a periodic analysis of your Social Media metrics to tailor/redirect your efforts.