5 NOT SO OBVIOUS TWITTER TIPS
THAT BENEFIT YOUR BUSINESS
and why you need to implement them
Twitter is a great opportunity for your business to generate leads and to subsequently increase your sales.
But how can your business benefit from these numbers?
There are tons of tips available on the Internet, starting from ‘write a complete bio’ to ‘how to engage on Twitter’.
But, apart from these common tips, there are little tricks how to take advantage of Twitter marketing. You can get a head-start over your competitors by applying something not so obvious.
Today I want to give you 5 Twitter tips that you might not have considered yet. However, your marketing strategy will profit from these.
5 not so obvious Twitter Tips
#1 Avoid hashtags in bio, unless …
The tip to avoid hashtags in your bio does not sound obvious in the first place. Given that Tweets are hashtag sensitive, it is always recommended to add about 2 relevant hashtags per Tweet.
Most people use hashtags in their bios, so it seems to be best practice. You might think that your profile will show up prominent in search results. But in the end, it’s actually contra productive.
Here’s the deal; did you ever click on a hashtag in a bio of another Twitter fellow? What happens is that you leave his/her page and get redirected to the news (top, latest, people, etc.) related to this particular hashtag. The image below shows an example of what happens when a writer uses the hashtag #author in his bio. The visitor of his profile gets redirected to the news about all things related to this hashtag but has left the author’s profile.
But this is not what you want, right? You want people spending more time on your profile, browsing through your Tweets. Hence, not using hashtags is the best solution.
However, there is one exception to it. If you branded a hashtag. This can be e.g. to promote a conference. Or a personally branded hashtag, such as SueB Zimmerman uses #TheInstagramExpert or Madalyn Sklar who hosts a Twitter Chat and promotes it in her bio by using #TwitterSmarter.
And no worries, whatever you write in your bio, search engines will find it without a hashtag.
This is an example of what happens when an author uses the hashtag #author in his bio. Visitors, who click on the hashtag in his bio get redirected to generic aspects related to this hashtag. Hence, you lose a viewer of your profile.
Don’t use hashtags in your bio, unless they are branded for your company or product.
#2 Pin a Tweet
Do you have a Tweet pinned to the top of your feed? If yes, that is great.
If not, here is why you should do it and how to do it.
A pinned Tweet is a previously posted Tweet that you can pin to the top of your feed. It can be any of your old tweets. A pinned Tweet will stay on top of your newsfeed as long as you want regardless of your following Tweets.
If you want to pin a Tweet, click on the arrow-down icon on the top right of your Tweet. Then select ‘Pin to your profile page’ from the drop down menu.
What is the benefit of having a pinned Tweet? When people check out your profile, a pinned Tweet is the first thing they see. Many profile visitors also tend to interact with the first Tweet that comes along. Thus, if you want to broaden the reach of your latest blog post or latest product news, this is a great way.
It is a free way to let followers spread your messages by liking and retweeting. You will build up social proof on auto command, as this Tweet will gain more interactions than your regular Tweets. And remember, this is what new followers will see first.
The second function of a pinned Tweet is to help to promote items, such as a conference, webinar, workshop or opt-in.
Regardless of your niche, a pinned Tweet is a must-have. You could also name it a ‘Twitter pitch for your profile and products’.
To pin a Tweet click on the arrow-down and chose ‘Pin to profile page’ from the drop down menu.
The image shows how a pinned Tweets looks on your profile page. The Tweet is very prominent and the first thing a profile visitor will see.
#3 Easy Way to Repin Previously Pinned Tweets
Chance is high that you want to promote more than one post, opt-in or product. Maybe you want to promote seasonal offers too.
In this case, the best practice is to swap your pinned Tweets from time to time.
However, your previously pinned Tweet got engagement. I guess you want to build further on this social proof when you, at a given time, pin this Tweet again.
But, if you tweet frequently, it can be a tough task to find back any earlier pinned Tweets in your feed.
Here is a little trick to make this easy:
1) click on the published date of the pinned Tweet [hyperlink next to your Twitter handle]
2) copy URL
3) save this URL in an excel file or any other kind of note
4) pin new Tweet
5) if you want to re-pin the old Tweet, copy the URL again in the browser, and this old Tweet will open
6) Tweet, with already built up engagement stats, is ready to be pinned again
#4 Use Private Lists to achieve your Goals
Many people use Twitter lists to organize followers or keywords. Most of the time they have hundreds or even thousands of people on their lists.
But did you know that private Twitter lists can be very powerful to grow your business when used in the right way? [Here’s how to create private lists.]
Take a minute and think about your goals on Twitter. Maybe you want to connect with influencers, want to become a guest blogger or keep an eye on your competitor’s customers and their open questions. There is an endless list of objectives depending on your business and goals.
But regardless of your goals, they always have one thing in common. To achieve your aim, you have to engage with people and build up relationships.
The best way to keep track of all the activities is by creating private Twitter lists. Limit these lists to ±20 members and check them every day and see how you can engage with these members. Share their content, comment on a tweet and slowly work your way onto their radar.
Once they know you and trust you, you can start doing business with them.
#5 Analyse the right parameters
It is not always easy to identify the core factors when analysing your social activities.
I want to show you one parameter that often creates confusion or simply gets overlooked: link clicks.
To see your Tweet activities click on the three bars below your tweet [see image below].
The Tweet activity will pop up. You see the impressions in general, as well as the individual interactions. While it is nice to get likes, you need to take into account that these are often just acknowledgments of people. Besides likes, there are retweets, link clicks, and profile clicks shown in the pop-up.
And here is where misinterpretation comes into play.
If you try to promote one of your blog posts or opt-ins, what is the parameter you consider most important? It’s the link clicks, right?
But people tend to focus too much on retweets and likes. Surely, retweets are good to get your name in front of a wider audience, but if no one clicks on your link, your efforts go down the drain. People will never get to see your website or subscribe to your opt-in.
A Tweet with 2 link clicks is of more value than a Tweet that got retweeted twice.
[Note: If you have a high number of link clicks, but no opt-ins, please have a look at your landing page. It might need some rework to attract more people.]
Check your Tweet activities and compare how often people like, retweet and click on the links. Don’t underestimate the value of link clicks.
Some final words
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