What you should be monitoring on Twitter for successful marketing
essential @, # and lists to track
Are you using Twitter as one of your Social Media marketing channels for your Small Business or Startup?
If so, do you have a Twitter strategy in place?
One of the key aspects of a successful strategy is to monitor the right hashtags (#) and @mentions as well as the creation of specific Twitter lists.
The proper selection of the above is crucial to stay on top of what clients say about your business or product, know what your competitors are up to and find ideas for you Blog.
Here is a list of ‘must-monitor‘ @’s, #’s and Twitter lists that any business should have:
[In case you are not familiar with Twitter lists yet, or how to use them for your Small Business, I recommend to read this article first]
Content Curation and -Creation
It is important to provide interesting content to your audience on a regular basis. To do so, you want to share high-quality content of other bloggers. But how to find these articles between all the noise in your homefeed? The solution is to create a list and add people who inspire you with ideas for your blog posts and those who often share content.
Are you looking for new clients? Do you have potential customers in mind, but first need to monitor their interests or with whom they are connected? You can add them to a private list and when time is ready, start strategic engagement.
Influencers in your Niche
Influencer marketing is one of the most important aspects. People trust influencers when it comes to buying a product or hiring a service. Identify the influencers in your niche and monitor their activities via a Twitter list. If you have not been in touch with them before, you should first follow this list for a while, then slowly start engaging. By adding them to a public list, you show them your appreciation. If you are not sure whether this is the right influencer for your niche, start with a private list, then move this person to a public list.
Your Partners / Your Clients
Depending on the size of your company and the number of clients and partners, this could be one or two lists. Anyone who supports your business should be on this list so that you can carefully monitor whenever any business opportunities come up. This list has to be private, as you do not want to share your ‘secret weapons’ with others.
This list is the most important one but often forgotten. You need to set up a Twitter list featuring your competitors. This list should strictly be a private, and you should not engage with people from this list.
Amongst your competitors, this list can also include specific competitors’ followers which you identify as being very active. To monitor, their opinion can be of added value for you.
This list can help you to improve your own business, find new ideas and see where you can outplay your competitors. You see their special offers, which events they attend and much more. You might also find unsatisfied customers, and you might be able to convert into your clients.
@ Your Company
This @ sounds like a no-brainer, but we all know that the most obvious things are often missed out: you need to track @mentiones of your business/brand name. You can analyze the tone how people talk about you, how often your tweets get retweeted, which is the topic gaining the most engagement and many more insights. By tracking this @mention, you can quickly react to comments that require your attention and interaction.
@ Your Biggest Competitor
This @ is optional, but it can be very useful if you have 2 or 3 main competitors, and you want to follow them very closely. For example during the time of a launch of a new product. Once you identified the corresponding # of this product, this could be changed into a hashtag to follow.
# Keywords from Keyword Research
To track keywords based on your keyword research is essential. It provides you a good generic overview of the key trends in your niche. Keywords should include not only your niche/industry but also your products. Also, pay attention to different writings of keywords [e.g. #SmallBusiness and #SmallBiz].
# Negative Keywords in Relation to Your Brand/Product
It is crucial to know how people talk about your brand and products. It is important to understand that this also holds for negative comments. Thus, monitor negative or positive adjectives hashtags concerning your business. It helps you to react quickly to any criticism before it can create a dangerous snowball effect. Keep in mind that people might write something about you without @mentioning you, meaning you are not covered by only tracking your @mentions.
# Events relevant to Your Niche
To monitor events that are relevant to your niche gives you a chance to find potential new clients. You also stay on top of the latest news and trends in your niche.
Some final words
If you are wondering how the hell to manage all these different lists; many programs can help you with this. I recommend starting with Tweetdeck or Hootsuite. These programs have free versions, that go easy on you marketing budget. If you want to learn more about these programs, check out the related link given beneath this article.
Which of the above do you already monitor?
Which do you consider as the most valuable for your particular niche?