7 Reasons why you lose Twitter Followers
(and a simple strategy to prevent it)
Did you ever experience this:
Sitting over your first cup of coffee in the morning, checking your Twitter account and you see that you’ve lost a significant number of followers?
Or maybe you just want to know how you can prevent losing Twitter followers.
In this post, I want to give you some insights why you are losing Twitter followers. I will also share some tips how to improve your Twitter marketing strategy.
To learn why this can happen and how to overcome it, you first have to perform a quick analysis.
You will need to identify who your unfollowers are. You can easily use one of the many tools available that list your unfollowers, e.g. Crowdfire.
What do you see? There are two options.
1) People you did not follow back
Although there is no written rule for this, but people usually follow you to grow their Twitter community. Unless you are an expert, influencer or celebrity, there is a high chance that people will unfollow you, when you do not help them growing. Companies aim to sell their products/services, and if you do not follow them back, you are not a potential customer for them.
2) People you followed
Are these people who have many followers but follow a small number? If so, this is either a high-level influencer or expert [then you should know this person, and follow] or it is someone who likes to play the follow/unfollow game in an extensive way. And you were just one more on his list to add.
BUT, if you have lost followers, that are crucial to your business, such as potential customers or experts/influencers in your niche, then you need to start thinking about the following aspects.
How to improve your Twitter marketing strategy
#1 Not tweeting enough
You do not publish on a regular basis. Tweets have a very short lifetime. Try to tweet more often and see the result. If you are tweeting 5 times a day, try 10 times.
#2 Tweeting too often
But it could also be that you tweet too much. People tend to get annoyed by a large number of tweets, in particular if you tweet a lot within a couple of minutes. If your followers only see your tweets in their timelines, they often prefer to unfollow you. Some might think that you need to tweet a high number every day to get engagement, however, based on recent studies, this is not the case.
#3 Not tweeting at the right time
Maybe you do tweet the right amount, but at the wrong times. As the result, your followers do not see your content. Analyze when your followers are active and tweet accordingly. The best way is to use a scheduling tool, as you cannot be online 24/7. If you want to reach out to people in different time zones, scheduling tweets is indispensable.
#4 Being too salesy
Are you too salesy and too pushy? Do you share content from others? Do you share content that helps your audience? Try to apply the 80-20 rule, meaning 80% curated content, and only 20% of your content including sales messages.
#5 Not focusing on your topic
Do you tweet about all and everything, without a clear focus? Your followers don’t want to see tweets about your dinner last night when you are not in the food industry. They expect valuable inputs on your core theme. There is nothing wrong tweeting some funny content every once in a while. By this, you show that you are a human, and people can relate to you. Yet, the majority of your tweets has to stay on focus.
#6 Wrong content
But, if you do focus on your core business and still lose followers, you need to analyze the interaction you receive for your tweets. Analyze what works good and what doesn’t. Let’s say you are a hairdresser; it might be that people expect more professional tips on care products and styling rather than the new haircut trends.
#7 You do not engage
Do you comment on other’s content? Do you retweet or like? Do you thank your followers? Try to engage with others. Engagement is one of the pillars of successful Social Media Marketing and cannot be neglected. Read an article about essential marketing aspects here.